June 01, 2012

Great British Style in Store


With London pulling out all the patriotic stops for Jubilee celebrations this weekend, we’ve been celebrating our British Heritage style by opening the volt to our vintage collection.

Some of our best vintage prom dresses from the volt are on display in the Oxford Circus store in aid of joining in the high street celebrations..

The stunning dresses make us proud of our history and place in Britain over the last 60 years, born out of Selfridge in 1966. If you’re heading to central London for the Jubilee celebrations, make sure you take a trip to store to check the powerful affect they’ve had on our flagship store.

If you can't make it into store, visit our Occasion Shop online for our latest vintage inspired pieces.

 Visit occasion shop

Get Your Bake On

Need some inspiration in the form of Jubilee baking? Look no further!

We had our own Jubilee celebrations here at the Miss Selfridge offices. Yes, in British style, we spent the afternoon decorating our outside courtyard for the occasion, and yes, we had to make a mad dash indoors when it started to rain! 

We had a bake off with prizes for taste, look and originality (won by the cake popsicles) and a prize for the best crown.

The design team put everyone else to shame with their creativity!



Enjoy all these yummy photos. It tasted as good as it looks!

May 18, 2012

Sweet Spot

Violet cakes 2Violet cakes 1Violet cakes 3

Violet Cafe: Hackney: 47 Wilton Way

E8 3ED

London is full of little cupcake cafés and they’re multiplying and popping up on street corners everywhere! They’re the perfect place to meet up with your friends on a Saturday afternoon or for a naughty treat on your way home from work. When we discover such local hidden gems as Violet Café in Hackney, we don’t like to keep them to ourselves. Violet is my local, undiscovered and unbelievably cute teeny weeny café, full of mouth watering delights.

Stepping into the little cafe, I’m greeted by a counter full of New York style cup cakes, Whoopie Pies, Salted Caramel Cake and Marshmallow Cupcakes anyone?! On my last visit I chose a salted caramel cake (Which was delicious by the way!), which came served on miss-matched vintage plates and tea in miniature bowls which reminded me of tea time at my Nana's house!

A visit to Violet Cakes is the perfect place to lull away a few hours on a lazy afternoon, drinking tea and devouring Violet's selection of cakes and fashionable reading material.....Enjoy!


Written by Lauren x

April 25, 2012

DIY Denim...

MIRROR DECAL_hiresLast month we invited our favourite press to the press office showroom for an exclusive view of our High Summer collection. To make it a bit different (and to show that the Miss Selfridge girls like to keep things fresh and exciting!) we set up a special customising denim bar.Our Creative Director Yasmin Yusuf and her team sourced an incredible selection of colourful vintage fabric trims, studs and jewels from vintage markets and shopping trips all around the world, from LA and New York to India.



The lovely girls on the denim buying team gave us their very best summer denim pieces including neon jackets, printed jeans, boho denim gilets and fab cut off faded shorts. To help our press guests create their customising master pieces, we had the super talented girls from Sew Over It on hand to give advice on sewing and studding techniques. Lots of our journalist friends came along and got stuck in making themselves super stylish one off creations.



We had attendance from all the top magazines and websites including Vogue, Glamour, Elle, Cosmopolitan, Company.co.uk, Look, More, Stylist and Reveal. We also had the gorgeous presenters Zoe Hardman and Laura Whitmore pop in and get creative!


The day was a huge success; everyone loved the collection and thought the customising was lots of fun. Clare Smith ‘Fashion Stylist’ from Cosmopolitan said:

“it was a brilliant idea, the selection of vintage trims was like nothing I had ever seen before. The colours and details were amazing. I customised a pair of cut off shorts which I will definitely be rocking throughout the summer. And the best bit is no-one else will have the same pair!”


April 16, 2012

Lydia Loves...

Our favourite TOWIE fashionista Lydia Bright has been stocking up on her Miss Selfridge clothing.

She adds a splash of colour to her outfit with our Limited Edition Clementine Coral Point Court, £59.


We’re loving that the new series of TOWIE is back on our screens. In last night’s episode, Lydia wore not one, but two Miss Selfridge outfits on the show!

First Lydia was spotted head to toe in our exclusive Designed By collection. She looked gorgeous in our Designed By Bird Print Shirt, £50 teamed with our Designed By Printed Pencil Skirt, £45. Watch out for more sizes of both these products coming back into stock soon…


Lydia teamed her Designed By outfit with our Real Leather Chain Handle Bag. Check out her complete look: http://bit.ly/IA96rE

Real Leather Chain Handle Bag, £45BAG49E16JPLE

Lydia’s second Miss S outfit on TOWIE was our Peach Applique Midi Dress. This has already sold out but Lydia loved the dress so much she's also purchased it in mint!

Lydia in our Mint Applique Midi Dress, £65:


Watch TOWIE Series 5, Episode 1: http://itv.co/HCAuGD

April 05, 2012

DJ Tulisa Contostavlos

Tulisa's been keeping us entertained all week on Radio One's The Chris Moyle's Show. Despite claiming she couldn't hack the early mornings she still arrived at the Radio One studios yesterday morning looking fabulously stylish and wearing a pair of Wedge Heels from our gorgeous new Limited Edition shoe range. 








                                                                    Tulisa's Black Chunky Heel, £59 >

Limited Edition copy

Two days in a row! Spotted: Tulisa in our Waterprint Key Hole Dress, £45.



April 04, 2012

It's the Nokia Lumia Take Over...

Have you made it down to our fab new 216 Oxford Street store yet? This weekend it's the Nokia Lumia take over, giving you and your friends the chance to bag some serious goodies in store. Snap your picture at our photobooth for you chance to win!


Terms & Conditions

March 30, 2012

It's the Company Magazine Take Over...

...this weekend, in our new 216 Oxford Street store.


Head on down this Saturday and Sunday for your chance to have you picture taken in-store in our fabulous photobooth to win one of these exclusive prizes:

2 x Company Magazine Subscriptions for a year

Company mag logo blackRGB

1 x Label M filled goody bag


2 x CompanyMagazine Beauty Bags

Click here for full T&Cs

Company Magazine will be style spotting in store all weekend, so bring your stylish selves down to 216 Oxford Street for your chance to star in their Street Style feature on Company.co.uk

See you there! xx

March 29, 2012

Miss Selfridge 216 Oxford Street Launch...

The moment we’ve all been waiting for – our brand new Oxford Circus store has been unveiled in true glamorous Miss Selfridge fashion. Press, celebs and fashion bloggers alike headed down for La Grande Ouverture and our store girls were the perfect hosts – dressed head to toe in our new collection.

Cool DJ Duo Ooh La La featuring Sunday Girl Jade and Zara Martin got the party started and put a great soundtrack to the evening.


Made In Chelsea girls sipped champagne by the bar while Towie girls Lydia and Lucy looked stunning in their Miss Selfridge outfits and Gemma Cairney headed straight for our VIP dressing room armed with our newest collections! Everybody there was on great form and really excited about our brand new store.


Our photo booth and eyelash bar were kept busy throughout the evening. There was lots of love for our new Petites Collection, Designed By range, exclusive Limited Edition shoe collection and vintage archive!

Gift bags were given out to all our guests, packed with goodies including Monster headphones from Nokia (worth £150!), instant tan from St Tropez, mascara and nail polish from Bourjois, Fudge hairspray, Company Magazine, Eylure Katy Perry lashes, Inkwear instant tattoos, Nailease nail wraps and summer accessories from Miss S!


Credit goes to everyone who worked so hard to make this a true success – congratulations girls and boys, you’ve done us proud! Head on over to our Facebook page for exclusive pics from the night.

See it to believe it. Head on down to 216 Oxford Street to check it all out for yourselves! Treats and prizes galore will remain in store over the next fortnight along with the photo booth that was so popular with our celebs! Click here to what's on in store...

Celebs and fahion press share their thoughts on the new store and the collection... check out the clips.




March 28, 2012

Vintage at Miss Selfridge...


Fab news vintage fashion fans, to celebrate the relaunch of our London flagship store, Miss Selfridge has opened the doors to its vintage fashion archive!

Avid Miss Selfridge fans will know that vintage is the inspiration behind many of our designs from delicate lace detailing to all over embellishment. Our vintage archive is an Aladdin's cave of fashion history and the envy of fashion insiders everywhere!


A collection of 200 pieces from the archive, hand selected by Miss Selfridge's Creative Director Yasmin Yusuf, will go on sale tomorrow (29th March), exclusively at our newly refurbished 216 Oxford Street store, featuring iconic items from 1950's chiffon prom dresses and psychadelic 60's prints to 1980's sequinned cocktail dresses.


For your chance to own a piece of fashion history, head down to our 216 Oxford street store in London, to make sure you don't miss out. With prices from just £30 these stunning, one off pieces won't be around for long!