Last month we invited our favourite press to the press office showroom for an exclusive view of our High Summer collection. To make it a bit different (and to show that the Miss Selfridge girls like to keep things fresh and exciting!) we set up a special customising denim bar.Our Creative Director Yasmin Yusuf and her team sourced an incredible selection of colourful vintage fabric trims, studs and jewels from vintage markets and shopping trips all around the world, from LA and New York to India.
The lovely girls on the denim buying team gave us their very best summer denim pieces including neon jackets, printed jeans, boho denim gilets and fab cut off faded shorts. To help our press guests create their customising master pieces, we had the super talented girls from Sew Over It on hand to give advice on sewing and studding techniques. Lots of our journalist friends came along and got stuck in making themselves super stylish one off creations.
We had attendance from all the top magazines and websites including Vogue, Glamour, Elle, Cosmopolitan, Company.co.uk, Look, More, Stylist and Reveal. We also had the gorgeous presenters Zoe Hardman and Laura Whitmore pop in and get creative!
The day was a huge success; everyone loved the collection and thought the customising was lots of fun. Clare Smith ‘Fashion Stylist’ from Cosmopolitan said:
“it was a brilliant idea, the selection of vintage trims was like nothing I had ever seen before. The colours and details were amazing. I customised a pair of cut off shorts which I will definitely be rocking throughout the summer. And the best bit is no-one else will have the same pair!”
