March 27, 2012

We're getting ready...

...for our Oxford Circus store re-launch!


We've been able to stay open whilst our beautiful 216 Oxford Street store is being refitted but for the final Top Secret finishing touches we're shutting up shop, but not for long!

Join us Thursday 29th March for the Grand Opening! We'll be celebrating with in store giveaways and we'll be unveiling our new Designed By collection and more! Can't make it Thursday? We have a two week schedule of exciting in-store events - see here for more details -


PLUS Our Fabulous In-store Photo Booth will be with us until 9th March - Snap your picture, upload it to your Facebook page, print it to take away and be in with a chance to win prizes galore!

We'll be bringing you more details of what to expect from our exciting new store post-launch party. Check back Friday!




March 23, 2012

What Did You Expect From The Vaccines?

When we saw The Vaccines in the John Peel tent last year at Glasto we knew this would be a big year for them. They recently won NME's Best New Band Award and have a summer packed full of gigs and some of the world's best festivals.


Check out our Petite Vaccines Album Tee, £24.


Catch The Vaccines this summer at Reading and Leeds festival.




RiRi Puts Her Best Foot Forward in Miss Selfridge Shorts!

Wow! Riri looks amazing strutting around L.A. in her Miss Selfridge Distressed High Waisted shorts. With weather like this we're wishing our legs looked that good!xx


Get Rihanna's Shorts >



March 12, 2012

Up and Coming

What –‘HMV Next Big Thing’ – Toy

Where – Barfly, Camden

When – 7th February

Upcoming band Toy have recently supported the likes of The Horrors and The Pretty Things and are dubbed as ‘One of the top 100 bands you have to hear in 2012’ by NME. Their sound is a mixture of British Indie and psychedelic rock, think Pulp and the Horrors.   

 Check out our favourite song ‘Left myself behind’



Written by Lauren and Gemma



March 09, 2012

Style Spotting at London Fashion Week

During Fashion Week we took time out to go down to the shows to people watch and see what the fashion pack were wearing. Here are a few of our favourite street style snaps...






Neon was a huge trend on the street at Fashion Week, it came in the form of zingy yellow jackets right through to more subtle details on accessories.







Printed trousers were also a Fashion Week favourite.



Love jumper fashion week


We also spotted our ‘LOVE’ jumper!







Peach Love Jumper, £39

February 27, 2012

Work it like RiRi!

Last week superstar Rihanna was spotted shopping in our Oxford Circus store. Check out what Miss Selfridge pieces she put into her bag…


                                                                         Scalloped Detail Denim Dress, £36


Mickey Mouse Tie Front Vest, £22                                Spot Lace Dress, £42

Pastel colours are key for SS12 and Rihanna is bang on trend. She gets it spot on with our Coral Crop Tie Front Shirt.



Coral Crop Tie Front Shirt, £22

Project #2 Exclusive...


To launch our exclusive Project #2 collection we invited fashion blogger Olivia Pervis,, to style and shoot the pieces in her very own photoshoot. We caught up with her to find out her thoughts on the collection...


What is your favourite piece from the collection?
My favourite piece would probably have to be the Liz Hurley esque black body con dress! It's not usually something I'd go for, but felt like a film star in it- it was so flattering and had a super cool subtle 90's edge.


Which pieces would you wear for what occasion?
I think there's some amazing pieces in the collection for all occasions, I love the double denim combo with Kylie vest for festivals and gigs; as well as the black chiffon layer dress which would look so cool teamed with trainers and a cap for some shopping in town! There's also some amazing evening pieces such as the LBD and Kate Moss style mink satin dress which would look amazing for a meal out.



What would you style with what from your own wardrobe?
I'd love to style the studded shorts with some old cool band tops or some ladylike sheer blouses! I'd also team the black waterfall jacket with some indigo skinnies and probably combine the amazing print leggings with a chunky oversized knit jumper in case I wanted to tone them down a little!


 What made you start a blog?
I'd been reading so many other amazing fashion and style bogs and felt so inspired to begin my own as a way of showcasing my love for clothes and personal style.

Your best fashion moment so far?
Probably winning the Cosmo blog award last year! It was such a surreal moment and I couldn't believe that many people read my blog and liked it as much as they do, I was and still am so flattered!

Did you enjoy modelling for Miss Selfridge?
I did! Everyone has been so lovely and it was so cool being able to style and wear the clothes in my normal style, watch out Moss!

What olivia did

What’s your favourite past Miss Selfridge buy?
I loved loved loved the Designed By collection (as I previously posted about) but they also have the most gorgeous blouses, and I'm a sucker for their winter princess style coats!

What is your key styling tip?
As long as you feel comfortable don't be afraid to wear want you want to! Life's too short not to have fun with your clothes!

What is your favourite fashion show from LFW?
Probably Mulberry! They're such a wonderfully British brand that always produce the most gorgeous clothes and accessories, which more importantly are so classic and wearable- swoon!

What is your favourite designer? 
I'd never really heard about the brand before this week, but was so impressed by Jeff Garner for Prophetik! All his designs are reworked and eco friendly which I don't think we see enough from during fashion weeks!

Stay up to date with all of Olivia's latest adventures at


February 17, 2012

Miss Selfridge Girls: Out and About ♥



 What:     Black Keys (supported by Band of Skulls)

Where:  Alexandra Palace, London

When:   Saturday 11th Feb 2012

Who:     Laura and Steph


Miss Selfridge head office girls are becoming regulars at gig events and last weekend was no different. Steph, our print designer and Laura, our brand co-ordinator attended The Black Keys gig at Alexandra Palace, London.

Being an effortlessly cool vibe throughout the perfect "Ally Pally" venue, with indie hipsters mixing with die hard fans, outfit choices were grungy and distressed.

Fave song recommendations of the night: Tighten Up!


Other amazing song recommendations: Howlin' For you, Lonely Boy  and Sinister Kid.

Attending a gig soon? Get the COOL grunge look with Miss Selfridge.




               Skull Print Vest (£20)                                            Black Cropped Biker Jacket (£49)



Love Rocks Tee (£20)                                                          Grey Ultra Soft Super Skinny Jeans (£36)



Rock out in STYLE...



99 anyone?


It's pale colour washes for this Spring/Summer according to the catwalk, the sweeter shades the better. In head office we are obsessed with pale and pretty colours as day by day, a ray of different shades of ice cream girly washes brighten up the office, 99 anyone?


Louis Vuitton Spring/Summer 2012                               3.1 Phillip Lim Spring/Summer 2012                                       

Keep on trend this spring/summer by exploring our new pretty pastels such as this pleat bodice cut out dress (£50), accompanied with this flattering lighter shade nude shawl collar blazer(£40), from our Springbound trend. This ON TREND outfit looks fabulous from day to night by colour blocking with a pair of our gorgeous coral platform heels, the stylish soul of the party has arrived...


                                                     Pleat bodice cut out dress, £50

20D12JMUL Nude shawl collar blazer (£40)                                                  Coral Platform Heel (£65)



Mix and match with different shades of pastel colours to create a fashionable look...

GET THE LOOK with Miss Selfridge!   

Mint Green Pusybow Blouse (£35)                                         Pink Seam Detail Biker Jacket (£52)



Green Ladder Snood (£12.50)                                                                 Peach Cross Front Cami Vest (£25)













Pink Denim Short (£38)                                                      



                                                                                    Savannah Cream Bow Heel (£50)


Green Shopper Bag (£45)                                        Lavendar Ultra Soft Super Skinny Jeans (£35)


Look pretty in pastels this Spring/Summer with Miss Selfridge!

What is your fave pastels shades? Keep us posted.
















February 07, 2012

Maccabees Play the Brixton O2 Academy

Macabees O2
We’re a little bit obsessed with the Maccabees at the moment and lucky Petites buyer, Gemma, managed to get tickets to their gig at the Brixton O2 Academy.

GettyImages_137775543Gemma tells all…

The venue was full of devoted fans and there wasn’t a seat to spare!

They came on stage around 9pm and played a mixture of tracks from all their albums. My fave was ‘First Love’ which they played in their encore.




GettyImages_137906530Support act Trailer Trash Tracys are definitely one to watch!  They've already supported the likes of The XX and have a cool 80's/90's vibe.


As a buyer I’m always looking and what people are wearing…

The crowd was full of rocker-cool girls wearing either a denim short or jacket, I also noticed lots of crochet/embellished collars. There were lots of men sporting the 50s quiff.